Building PowerCred with Vasudha Sinha, Founding team- Marketing

As a part of our ‘Building PowerCred’ series, we got Vasudha Sinha, a founding member of the marketing team at PowerCred, to share the story of her journey so far and to tell us about how she strategises the marketing efforts for a dynamic product and high-growth start-up.

Understanding PowerCred’s Accounting Coverage

PowerCred offers accounting data with the right data partnerships with platforms such as Accurate, Jurnal, Xero and QuickBooks which are commonly used by small businesses to manage their accounts.

E-wallet Data for Smarter Lending & Loan Collections

The growing adoption of e-wallets and the data being generated with their use has made it increasingly crucial for financial service providers to tap into this data to gain insights for making smarter lending decisions.

How does Alternative Data help with Identity Verification in the Digital Age?

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Leveraging alternate data for identity verification of a small business customer without the hassle of collecting a massive amount of traditional data. PowerCred’s Validation APIs can help financial service providers verify the identity of their small business customers by validating consented data from e-commerce and telco sources, in a quick and secure manner.

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